Module 12 - Module Summary

 

Summary.svgSummary

In this module, you learned about media literacy, media bias, and cognitive dissonance, and the impacts of media literacy. Then, you learned the impact technology has on communication, the ethical obligations of online communication, and what mediated communication and mass communication are. After that, you learned about gender and cultural sensitivity, the importance of sensitivity in communication, and how to tailor messages for sensitivity. You learned how audience relation impacts online communication, how governments engage in mass communication, and about convergent media and propaganda. Finally, you learned about comparative advantage speeches, and how to compare sources, warrants, and impacts.

 

 

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Glossary.svgGlossary

Lesson 1 – What is Media Literacy?

  • cognitive dissonance - when we expect one thing to happen but something else altogether happens
  • media bias - the skew or perceived skew that a message has
  • media literacy - critical thinking skills allow people to evaluate and create responsible media
  • medium - any channel through which a message gets sent
  • schema - mental building blocks of information that help make sense of the world around us

 

Lesson 2 – Internet, Social Media, and Technology

  • mediated communication - any communication that happens with the use of technology
  • mediated medium - any channel assisted by technology to share a message
  • mobilization - organizing large groups of people during times of crisis or need
  • sensationalization - putting forward the most captivating information to try to excite receivers

 

Lesson 3 – Gender, Racial, and Cultural Sensitivity in Communication

  • cultural sensitivity - language and actions that respect the culture of others
  • gender sensitivity - language and actions that respect the gender identity of others
  • gender-inclusive language - language that avoids gendered terms such as he, she, or man
  • microaggressions - subtle things that indirectly or unintentionally discriminate against a group
  • stereotype - a widely held but fixed and oversimplified representation of a group of people, a particular type of person, image or thing

 

Lesson 4 – Democratization of Communication

  • audience relation - making a message relevant to a given audience
  • convergent media - the intersection of traditional and digital media
  • free speech - your right not to be punished by the government for the things you say
  • pandering - giving an audience what they want in an attempt to indulge them
  • propaganda - state-controlled, mass communication that is usually false or lacks context in an attempt to manipulate the population

 

Lesson 5 – Comparative Advantage Speaking

  • comparative advantage - a speech comparing two sides of an issue to determine the best option
  • methodology - the specific steps taken to conduct research
  • qualifications - the reasons an author should be considered an expert on a topic

 

Quiz.svgModule Quiz

The module quiz will assess your understanding of the material in lessons you've read. This is a multiple-choice quiz that may only be taken one time. It is an open-book/open-note quiz. Please feel free to use the information presented in the lessons from this module to help answer the questions to the best of your abilities. To set up your computer, open the quiz in a new tab or a new window by right-clicking on the quiz link, and then select "Open in a New Tab" or "Open in a New Window". While this is an untimed quiz, you will only be able to take this quiz one time. 

Please read through the directions on the following page before starting your quiz.